After a year-long break, our client California Rodeo Salinas was ready to put the boots on the ground and captivate its audience with Rodeo and Pro Bull Riding events. California Rodeo Salinas has an enthusiastic and loyal audience but with so much going on in the world around us, how could we cut through the noise and get their undivided attention?
Our paid ads strategy for the California Rodeo Salinas campaign included a series video, newsfeed and story ads on Instagram and Facebook, focused on three main goals:
Well thought out and powerful video content, designed to capture the attention of the target audience, along with a strategic paid ads campaign on social platforms allowed us to reach the exact target audience based on age, gender, location, interests, behavior, and engagement.
With the wide array of native features offered by Facebook and Instagram platforms, we designed the perfect experience to grab the attention of the audience. We supported the paid ad campaign on Instagram and Facebook with organic content on Twitter, Facebook, and Instagram.